United Women Singapore: Gala 2024
Throughout history, many phenomenal women have
championed change through different mediums.
From literature to song, their hopes and dreams have endured the test of time, helping us lay the foundation of an equitable world, one step at a time.
We borrow their voices and vision to inspire our guests, continuing to empower the next generation of women and girls through UWS.
The Inspiration:
“ We dream to give ourselves hope. To stop dreaming - well, that’s like saying you can never change your fate. ”
Amy Tan (1952 -)
The Idea:
Taking inspiration from this quote by Amy Tan, this concept centers around the idea of dreams and aspirations, encouraging everyone to envision and work towards a future where all genders are equally empowered.
Design Rationale:
We choose the visual element of birds in flight to represent freedom from oppression, where we fly towards a future where our dreams are made reality.
CREDITS
Agency: GPJ Singapore